Golden Boomerang Awards Season 3 Launches on April 3, Featuring Premium Prizes and Exclusive Industry Experiences

(AsiaGameHub) –   Boomerang Partners has launched the third installment of its Golden Boomerang Awards. The affiliate competition commenced on April 3, featuring significant prizes such as Wimbledon tickets and an awards ceremony in Lisbon.

Press release.- On April 3, Boomerang Partners, an official regional partner of AC Milan, initiated the third season of the Golden Boomerang Awards. This annual competition for affiliate teams has grown into one of the industry’s largest tournaments, consistently drawing hundreds of participants globally.

The Standing of the Golden Boomerang Awards

With the debut of the first Golden Boomerang Awards season in 2024, Boomerang Partners established a global platform for affiliate teams to demonstrate their expertise and achieve recognition. The tournament’s structure encourages participants not only to vie for prizes but also to strive for leadership status and access exclusive experiences. These include award ceremonies hosted at premium locations (Cyprus in 2024, and the renowned San Siro Stadium in Milan in 2025), along with participation in private networking events with industry leaders. In 2025, the second GBA season saw participation from over 400 teams (an increase from 226 in the inaugural season). AC Milan Legend Andrea Pirlo attended the ceremony, where he presented 11 awards to the top-performing teams. For its execution of the GBA ‘25 awards ceremony, Boomerang Partners was honored with the Best Live Event Marketing Campaign award at the European iGaming Awards 2026. This accolade confirms the tournament’s industry recognition and its importance within the sports affiliate marketing sector.

GBA ’26 Vision

The third season of the Golden Boomerang Awards builds upon the foundations laid over the past two years. The tournament has evolved beyond a mere campaign, becoming a recognizable format that affiliate partners anticipate and integrate into their plans. While short-term strategies drive immediate growth and engagement, long-term performance ultimately defines one’s status.

The 2026 season is operating under the theme “Beyond the Moment.” The core idea is straightforward: immediate results are important, but only sustained performance over time truly demonstrates expertise. This season is designed for affiliate teams capable of maintaining that high level throughout the entire tournament, with 11 award categories acknowledging various aspects of performance.

Reaching the final requires demonstrating consistency over five months and competing at the highest level. The most formidable teams will be celebrated at the final ceremony in Lisbon, where their achievements will translate into industry reputation and lasting status.

Terms of Participation

Participants will be required to generate traffic that produces First-Time Deposits (FTDs) for brands within Boomerang Partners’ client portfolio during the Golden Boomerang Awards 2026 tournament. Teams will accumulate points for each FTD, with the point value varying across tournament stages. The third season of GBA will feature three stages:

• First Half (April 3 – June 9)
• Second Half (June 10 – July 19)
• Overtime (July 20 – August 31)

Participants have the flexibility to join at any stage and utilize various mechanisms not only to catch up with but also to surpass the current leaders. Therefore, if affiliate teams missed the tournament’s commencement, they still have an opportunity to secure a prize-winning position.

Prizes and Categories

For each stage of the Golden Boomerang Awards 2026, Boomerang Partners has arranged an interim prize. The First Half stage winner will receive attendance to the Wimbledon Championships (June 29 – July 12, 2026). The Second Half stage winner will be invited to attend the Formula 1 Grand Prix in Monza (September 6, 2026). The ultimate grand prize will be an exclusive dinner with an AC Milan Legend (late September / early October, 2026).

The grand finale, featuring the top teams, along with the official awards ceremony for the Golden Boomerang Awards 2026 across 11 categories, is scheduled for late September in Lisbon. Further details will be announced shortly, and the event is anticipated to exceed previous editions in both scale and experience.

Anton Eshtokin, chief marketing officer at Boomerang Partners, commented: “The Golden Boomerang Awards have evolved into a definitive platform for identifying true market leaders. Each season elevates the competitive standard, and 2026 will be no different. A busy global sports calendar, including the FIFA World Cup, will provide additional avenues for affiliates to expand and compete at a higher level. Concurrently, we are enhancing the overall experience — from valuable rewards to exclusive formats for our top performers. The finale will be hosted in a premier international location and designed to be a genuine industry highlight.”

Registration for the Golden Boomerang Awards 2026 commenced on April 3. Seize this opportunity to compete for unparalleled experiences and a lasting industry legacy. Secure your Welcome Boost, drive traffic, and achieve a status that endures beyond the moment. It’s time to claim the title.