SBC Summit Malta 2026 to address the most pressing issues in contemporary marketing

(AsiaGameHub) –   Attendees will gain insights from CEOs, CMOs, and marketing specialists as they address the most significant challenges in contemporary marketing, ranging from increasing customer acquisition costs and evolving player behaviors to the expanding influence of AI, data, and new communication channels.

Press release.- SBC Summit Malta 2026 is set to feature a specialized marketing program designed to assist brands in reimagining their strategies for acquisition and engagement in the modern era.

As regulations become stricter and channels diversify, marketing has evolved into one of the gaming industry’s most intricate domains. Teams are now not only competing for attention but also navigating an environment shaped by constraints and continuous change.

Scheduled for April 29-30, the event will provide delegates with the opportunity to learn from CEOs, CMOs, and marketing experts as they confront the primary challenges in contemporary marketing, including escalating acquisition costs, changing player behaviors, and the increasing role of AI, data, and new communication avenues.

The program is divided into two distinct segments. On Wednesday, April 29, Marketing Unplugged will delve into the strategic approaches required to overcome the industry’s most significant marketing hurdles, whereas Marketing in Action, on Thursday, April 30, will focus on practical workshops centered on actual implementation.

Rasmus Sojmark, SBC’s founder and CEO, commented: “Marketing departments face unprecedented pressure. Expenses are increasing, and the margin for mistakes is diminishing. Offering diverse learning formats, the marketing platform enables participants to grasp the theoretical underpinnings of modern marketing and apply them practically in a manner that aligns with their preferred learning method.”

Marketing Unplugged will be presented using various formats aimed at fostering both in-depth contemplation and engagement, ranging from CEO fireside discussions and expert masterclasses to real-time campaign evaluations.

Sessions will investigate Malta’s emergence as a leading global gaming center, provide leadership and marketing insights directly from industry chief executives, and feature CMOs dissecting actual campaigns live. Specialists will also address how the industry is enhancing its AI regulatory framework and the changing significance of search.

The scheduled panels include:

• Malta: A Global Gaming Hub
• The CEO Dialogue: Leadership Challenges
• AI Scrutinized: Governance, Accountability, and Future Horizons
• Marketing Channels – The Marketing Equilibrium: Allocating and Conserving Resources in 2026–2027
• The CMO Assessment: Campaigns Examined
• SEO Series

Marketing in Action will transition from strategic discussions to practical application, offering a series of interactive workshops where participants can develop and test frameworks for immediate implementation.

Participants will discover methods for crafting compelling, narrative-driven messages, establishing retention and loyalty structures, and understanding the influence of branding and psychology on player conduct. Furthermore, sessions will underscore how AI and data-powered marketing can boost campaign effectiveness and foster a sustainable competitive edge.

The workshops offered comprise:

• Media & Communication: Transitioning from Sales to Narrative in a Regulated Environment
• Player Retention and Engagement: Cultivating Enduring Value from Initial Deposit
• Branding and Behavioral Science: Capturing Consumer Interest and Market Dominance
• AI and Data-Powered Marketing: Strategies for Developing More Intelligent Campaigns

Noteworthy experts scheduled to participate throughout the track include Sam Behar (Marketing Director, Sky Gaming), Sean Bianco (Co-Founder, Gain Change), Conrad Bugeja (Head of SEO at LiveScore Group), Brian Christopher (CEO & Creator, BC Ventures), Alina Famenok (Growth & Partnerships Expert, Former-CEO Already Media), Ivan Filletti (CEO, Gaming in Malta), Nikola Jellacic (CMO, Casumo), Jesper Kärrbrink (CEO, Immense Group), Karolina Moscicka (COO, BugsyEmpire), Francesco Postiglione (CEO, Casumo), Dmitry Starostenkov (CEO, Evenbet), and Marco Trucco (CMO, Immense Group).

The SBC Summit Malta 2026 is slated for April 28–30 at the InterContinental Malta, expecting to gather 6,000 industry specialists. Beyond the marketing focus, the conference will also feature specialized programs on product development and regulatory compliance, complemented by two workshop areas dedicated to affiliation and leadership.