Banijay Entertainment finalizes Tipico Group acquisition

(AsiaGameHub) –   Tipico is now part of the Banijay Gaming division, alongside Betclic and Admiral Austria.

France.- Banijay Entertainment has successfully completed its acquisition of the Germany-facing Tipico Group, thereby broadening its gaming operations. The French entity had initially announced its intention to acquire a 65 per cent stake from CVC Capital for €3bn in October of the previous year.

Tipico will now operate within the newly established Banijay Gaming division, which already encompasses Betclic in France and Admiral Austria, acquired from Novatech last year. In January, the group divested its stake in Bet-at-home AG. The company reports a consolidated customer base of 6.5 million across Germany, France, Portugal, Austria, Poland, and Côte d’Ivoire.

Banijay Group will retain a 65 per cent ownership of Banijay Gaming’s capital, sharing it with CVC and the founders of Tipico and Betclic. There are plans to increase Banijay Group’s stake to a minimum of 72 per cent in the coming years.

The restructuring includes leadership changes: Joachim Baca will move from his role as Tipico Group CEO to become Vice-Chairman of Banijay Gaming’s board. Mate Bacic, previously CEO of Tipico Austria, has been appointed as the new Tipico Group CEO. Nicolas Béraud, founder and former CEO of Betclic, will assume the position of Chairman of Banijay Gaming’s board. Julien Brun has been promoted from Betclic COO to CEO.

This acquisition follows Banijay’s joint venture with RedBird IMI, which resulted in the shared ownership of All3Media and the formation of one of the world’s largest content production groups. The company projects that, on a pro forma basis, its combined entities would have generated €7.4bn in revenue, €1.6bn in adjusted EBITDA, and €1.2bn in adjusted free cash flow in 2025.

The company anticipates double-digit growth for the expanded gaming division, bolstered by estimated medium-term synergies of €100m.

Commenting on the transaction, Béraud stated: “This combination positions Banijay Gaming as a truly scaled European platform, offering enhanced diversification and greater exposure to large, fully regulated markets. By integrating our shared DNA, technologies, trading expertise, and customer platforms, we will accelerate product innovation, improve our omnichannel offering, and provide a more seamless and engaging experience for our players. Our immediate focus is on realizing the full potential of this merger to drive growth across all our markets.”