Flutter reveals the winners of Tech4Good Awards

(AsiaGameHub) –   The gaming operator’s Alpha Hub startup initiative will provide support to the winning companies.

UK.- Flutter Entertainment has revealed the recipients of its most recent Tech4Good Awards. This project, organized by the gambling firm’s Alpha Hub startup programme in collaboration with Beyond Sport, has awarded two tech startups as part of an effort to showcase its social impact amid ongoing pressure from UK legislators for stricter gambling advertising regulations.

The top prize was awarded to GoodGym, a platform that motivates walkers, runners, and cyclists to perform community service while they exercise. Established in 2009, the startup currently operates in 68 regions across the UK and is recognized for its AI-driven tool, Coach, which assists users in finding local opportunities to engage and build community connections.

The runner-up is Civic Dollars, a Belfast-based firm that created a geo-fencing community currency application designed to incentivize outdoor exercise. For every half-hour spent in public areas, users accumulate “Civic Dollars,” which can be exchanged for health-related courses or contributed to local charitable organizations.

The Tech4Good Awards feature a total prize pool of £60,000, alongside customized guidance from both Alpha Hub and Beyond Sport.

Adam Burgess, Director of Programmes at Beyond Sport, stated: “By pairing financial grants with specialized capacity-building assistance, these awards empower organizations to leverage technology to expand solutions that boost physical activity and generate sustainable health and community benefits.”

Flutter established Alpha Hub in 2018 to link emerging businesses with its various brands, such as FanDuel in the US, and Sky Bet and Paddy Power in the UK and Ireland. These partnerships have covered areas including responsible gambling, product development aimed at women, and, more recently, horse racing innovation via the Future of Racing Summit held with the British Horseracing Authority (BHA).